cleo

fine beauty products

brochure design

The project was to create a brochure for a high–end product aimed at career established women ages 30–35. The brochure features a line of beauty products ranging from perfume to bath products.

The idea was to appeal to the target audience with a limited pallet of colors including deep charcoal black, light salmon and gold. The dark color of the brochure sets the mood of evening and sophistication while the salmon brings in a touch of feminine color. The subtle use of gold trim adds a feel of wealth.

The style of the brochure is clean and simplistic. I wanted to use geometric lines and overlapping translucent rectangles as subtle design elements lightly accented by gold trim. The photos of the products are cropped in a manner to reflect the geometric and sophisticated feel of the brochure and highlight the product in an interesting manner.