joeba
boba coffee drink
beverage ad campaign
The project was a beverage ad campaign for a boba based canned coffee drink. The target audience was teenage and young women ages 15-20. Boba teas are the fasted growing beverage type in America so I wanted to create a boba coffee drink with the same variety of fun flavors as the boba teas.
The idea behind the design was to bring fun, bright and vibrant colors to the product packaging; a reflection of the spirited youth who would be patrons of the product. The logo is inspired by the boba balls of the coffee and is designed to look fun and youthful.
The style of art I chose was abstract and whimsical. I wanted to include fun patterns and textures with the colors. This was meant to appeal to the young women the product was targeted to. The hope was to create a look that would appeal so much to the target audience it would create brand loyalty not so unlike Starbucks has achieved.
joeba web ad
motion graphics
The project was to create a motion graphic web ad in Adobe After Effects for the beverage ad campaign. I limited the ad to 5 seconds to cater to the attention span of my target audience…;-)
