south sudan refugee poster campaign

social issues poster campaign

The project was to create social issue posters for refugees. After researching refugee issues around the world I chose women and children of South Sudan. We were to link the cause to a charity and build a poster campaign for that charity. I chose the International Rescue Committee.

The idea was to use The International Rescue Committee’s logo as inspiration. The IRC colors are black and yellow and I wanted to use the IRC’s arrow mark as a backdrop for the poster. I also chose to use muted green tones as a reference to the African environment and because it is complementary to the red colors used to bring attention to the cause each poster features.

I chose imagery illustrating the good work IRC does and some problematic issues the children face such as hunger, health and coercion of children by warlords to serve as child soldiers for them.